Challenges

Nextday Media struggled with managing reports for individual websites, needed a lot of resources to maintain multiple sites, and spent too much time on manual setups, affecting their overall efficiency and yield optimisation.

Solutions

Nextday Media tackled these challenges with the modular SaaS platform Relevant Yield. Ad Revenue Insights streamlines their sales channel management and optimises real-time follow-up and reporting. HB Manager and HB Analytics simplified their Header Bidding setups and enabled real-time performance tracking, leading to a more productive and efficient operation.

Benefits

Despite the challenging landscape in 2020, Nextday Media experienced unprecedented growth, thanks to Relevant Yield's enhanced efficiencies and performance. The platform was instrumental in accelerating their growth and had a direct positive impact on their revenues, which surged by 41% during a year when the general programmatic market witnessed declines of up to 20% in specific markets.