Streamline Ad Operations with Relevant Yield
Relevant Yield is a modular SaaS platform that empowers digital ad sellers to boost revenue, enhance efficiency, improve control, and reduce costs. It includes modules for ad revenue insights, real-time performance analytics, and header bidding management. Users can utilise all modules or select the required features.
Ad Revenue Insights is a powerful module for enhancing the performance and efficiency of digital ad-selling operations. It integrates sales data from all SSPs and ad servers into a single dashboard, encompassing advertiser data and inventory characteristics, offering detailed, easily customisable insights for all users, from yield optimisers and sales teams to C-level executives. Automated reporting facilitates better optimisation and identification of new opportunities and efficiencies.
- Streamlined reporting
- Advanced advertiser insights
- Greater data accuracy
- Enhanced decision-making
- Better forecasting
- New revenue opportunities
- OpenRTB, Deals, Direct
- Revenue protection with alarms
The Header Bidding Analytics module is a robust tool designed to optimise and secure your ad-tech setup, providing publishers a competitive edge. It delivers live performance metrics of your ad tech configuration and revenue streams, with real-time alerts for issues, ensuring swift resolution and minimal disruption. The module offers instant feedback on adjustments, allowing for agile decision-making, and can be tailored to monitor specific customer data points and audience characteristics, enabling more targeted and effective strategies.
- Operational efficiency
- Informed decision-making
- Improved bid strategy
- Insights for business goals
- Faster optimisation cycles
- Maximized profitability
- Instant testing feedback
- Revenue protection
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The Header Bidding Manager module is a technology-agnostic solution that simplifies the implementation and management of Prebid across websites and apps. It offers a scalable and future-proof server-side solution and an intuitive interface that allows changes without coding. It also includes advanced multivariate testing to support data-driven decision-making. Additionally, the module extends Prebid functionalities by offering tools such as floor price optimisation, lazy loading, and ad refresh.
- Streamlined management
- Independence from tech department
- Easy changes to setup
- Rapid multivariation testing
- Automatic prebid updates
- Revenue uplift
- Control over SSPs
- Cost efficiency
Why Digital Publishers select us?
We offer a one-stop modular SaaS solution for ad sellers, including ad sales reporting, real-time performance analytics and a header bidding manager. You can use all the modules or select features according to your needs. In addition to providing robust solutions, we offer our team's expertise to support you.
Our solutions empower ad sellers to make informed decisions, optimising ad revenue and performance. Our ability to assign revenue to individuals and aggregate buyers across SSPs provides a distinct advantage. We prioritise publishers' revenues and operate independently, ensuring unbiased support for their ad business growth. Any revenue gains from our solutions are the publisher's achievements, so we charge a fixed usage fee instead of taking a share. Transparency is key, with no hidden features or benefits.
Our solutions are designed for seamless compatibility and provide a superior user experience and operational efficiencies. They can be used as standalone solutions or integrated into existing implementations. For example, real-time analytics can be added to your current wrapper. Our tools are highly customisable, and their continuous development is based on market and customer needs.
