Case: Increased Ad revenue and autonomy

Challenges

Skalden Media lacked autonomy and was dependent on external service providers, which hindered their ability to optimise programmatic advertising revenue for their clients. They needed a solution that could automate manual operations, increase their control over ad operations, and empower their specialists to experiment with new approaches.

Solutions

Skalden Media's solution was adopting Relevant Yield, a yield platform for digital ad sellers by Relevant Digital. By utilising the HB Manager and HB Analytics modules, Skalden Media increased autonomy, efficiency, and transparency in its ad operations. This allowed it to make data-driven decisions, optimise programmatic advertising revenue, and reduce its dependence on external service providers.

Benefits

• Skladen Media has greatly benefited from the ease of managing Prebid and Amazon using Relevant Yield. The ability to adapt and manage these platforms without coding skills has been highly appreciated, allowing them to integrate and optimise their ad tech stack efficiently. Skladen Media also values the operational control they have gained, enabling them to quickly add or remove pages, manage Ad Units, and disable SSPs as needed, significantly improving their workflow. The increased transparency and direct exchange with SSPs have been crucial for Skladen Media, as it has allowed them to take complete control of their ad stack, negotiate directly, and optimise performance, leading to increased trust, revenue, and demand. Additionally, Skladen Media praises the insightful reporting dashboard provided by Relevant Yield, which offers a well-structured tool for almost endless analysis possibilities, helping them achieve more optimal returns.
  
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