Case: Simplified Header Bidding Management

Challenge

Sought ways to enhance header bidding operations and leverage various methods to monetise inventory more effectively, eliminating the need for diverse custom tools.

Solutions

Swiss Marketplace Group addressed its challenges by implementing Relevant Yield's HB Manager and HB Analytics, which gave it greater control and simplified its operations.

HB Manager allowed them to optimise their header bidding setup with features such as easy SSP testing to enhance performance, server-side integration, ad-refresh capabilities for advanced monetisation strategies, and Shared IDs to improve targeting and effectively align demand. 

Meanwhile, HB Analytics provided comprehensive insights into performance metrics, enabling data-driven decisions to refine their operations further.
These tools helped Swiss Marketplace Group consolidate their technology stack, streamline processes, and significantly improve efficiency.

Benefits

• By implementing Relevant Yield’s solutions, Swiss Marketplace Group achieved the following outcomes:
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• - Simplified management and better control.
  - Improved performance with easy SSP testing.
  - Advanced monetisation with server-side integration, ad-refresh, and Shared IDs.
  - 12.5% uplift in ad revenue. 
  - Cost savings of 10%, reducing operational expenditures.
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• "Relevant Yield and their products enabled us to bring our Header Bidding to the next level."
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• - Vittorio Mares, Swiss Marketplace Group