Case: Full-Stack for Enhanced Monetisation

Challenge

OE24 faced challenges managing multiple SSPs and gaining real-time visibility into their header bidding performance. They needed to streamline daily reporting, enabling easier tracking of key metrics across platforms. Additionally, they sought to optimise ad delivery on mobile, enhance monetisation strategies, and test new approaches with real-time insights and improved reporting efficiency.

Solutions

OE24 addressed their challenges by utilising Relevant Yield's full-stack solution. The platform's modular structure provided tailored tools to meet their needs:

HB Manager Module: OE24 centralised SSP operations with the help of HB Manager, simplifying management and enabling the implementation of advanced features such as ID modules, ad refresh tactics, and lazy loading. These enhancements improved targeting accuracy, increased the value of ad inventory, and ensured faster loading of mobile pages, delivering a seamless user experience and better monetisation results.

Ad Revenue Insights Module: OE24 implemented the Ad Revenue Insights module to streamline daily tracking and reporting. The module consolidates all sales channels and key metrics, such as fill rates, CPMs, and ad viewability, into a single view. This eliminated the need for manual reporting and improved operational efficiency through automated alerts, allowing OE24 to react quickly to unexpected changes in ad sales

HB Analytics Module: OE24 adopted the HB Analytics module, which provides real-time insights into Header Bidding performance, enabling quick and precise optimisation. With the integration of Google Ad Manager (GAM), OE24 gained access to real-time data analytics, supporting informed and agile decision-making aligned with their business goals.

Together, these modules created a unified and efficient system that optimises performance, boosts ad revenue, and strengthens OE24’s digital operations and strategy, ensuring scalability and success in a competitive market.

Benefits

• Relevant Yield’s full-stack solution delivered measurable improvements to OE24’s digital operations:
  
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• - Revenue Growth: Significant increase in ad revenues.
  - Time Savings: Automating reporting and SSP management freed up substantial time weekly/monthly.
  - Mobile Performance: Improved site loading times, enhancing user experience and monetisation results.
• - Real-Time Optimisation: Real-time analytics enabled faster, data-driven decisions and quicker deployment of new features like ad refresh, lazy loading, and ID solutions.
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• Relevant Yield’s platform has been instrumental in strengthening OE24’s operations and delivering scalable, measurable success.
  
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• "Prior to our partnership, we faced several challenges. However, by leveraging the Relevant Yield platform, we were able to successfully overcome these issues. This progress wouldn't have been possible without the exceptional support from the incredibly friendly and helpful team members at Relevant Digital. What truly sets them apart is their commitment to staying on top of the latest trends and continuously adapting to the ever-evolving landscape. Their dedication to providing up-to-date solutions has been invaluable to us. We are pleased with the results we've achieved together, and we look forward to continuing our successful partnership."
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• - Emre Sevim, OE 24
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